For instance, if you have 100 users and 200 sessions, it's reasonable to infer that each user visited the site two times on average during the specified time period. The users metric provides the number of unique individuals visiting a website over a given time period, and sessions are the number of times that users are actively engaged with the site. When analyzing Google Analytics data, there are 14 metrics that all marketers should include and understand: Audience
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Sign up for free → Contact Sales → 14 metrics that marketers should export from Google Analytics Through the API you can query the metrics and dimensions or use a third-party ETL tool such as Stitch for integration into a data warehouse for more comprehensive analytics. These data points can also be accessed using the Google Analytics Core Reporting API with the syntax ga:identifier. Typically dashboards allow segmentation by one or more dimensions as a means to filter down sets of metrics. In most cases, it only makes sense to combine dimensions and metrics that share the same scope." For a list of valid dimension-metric pairs, use the Dimensions and Metrics Reference. Each dimension and metric has a scope: user-level, session-level, or hit-level. According to Google, "Not every metric can be combined with every dimension. Dimensions are categorical attributes, such as the city where a user is located or the browser they use, while metrics are the quantitative measurements, such as number of sessions or pages per session. Google Analytics separates data into dimensions and metrics. This typically involves defining funnels for important actions - such as purchases - to see how well the site encourages these actions over time. Conversions tracks whether customers take actions that you want them to take.What pages do they visit? How long do they stay? You can examine these metrics to understand the overall user experience and its effects on retention and engagement. Behavior explains what customers do on your website.You can compare incoming visitors from Facebook versus Instagram, determine the efficacy of your SEO efforts on organic search traffic, and see how well your email campaigns are running. In the Channels section under All Traffic, you can dig into what channels (organic traffic, social media, email, ads, etc.) deliver the most traffic.
Acquisition shows you how customer get to your website.With these metrics, you can interpret the impact of your marketing efforts on various user segments. Audience helps you explore who your customers are, including information such as demographics, location, retention, and device technology.The Google Analytics dashboard is organized in four sections:
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We've zeroed in on 14 essential metrics for marketers, how to find them in the Google Analytics dashboard and via the API, and how marketers can use them to make data-driven business decisions. The hundreds of metrics and dimensions available in Google Analytics may seem daunting. Marketers use Google Analytics to understand the effects of marketing campaigns and how a site's user experience impacts factors such as conversion and retention. 14 key metrics in Google Analytics for digital marketingĪs almost anyone who runs a website knows, Google Analytics provides insight into who site visitors are and what they do when they come to a website.
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